a)To predict in-coming voluntary churn trends and plan the right course of action according to trends
b)To optimise overall customer lifetime value and profits through managing churn via targeted and systematic subscriber retention activities.
c)To identify reasons for voluntary churn and identify quick wins to retain customers based on churn reasons
d)Manage internal Retention team to maximise inactive subscriber reconnection rate and retain revenue whilst optimising resources.
e)Select and manage outsourced Retention partners to maximise profitability of winback programs.
f)Support company wide initiatives and collaborate with other departments to minimise disconnections and maximise reconnections to meet churn targets
g)To support the evaluation and development of predictive retention system
h)To develop and execute retention campaigns with the use of data analytics and customer profiling
i)To create risk profiling of churn customers with the use of customer analytics
1.Degree or MBA in Marketing , Business Management, Statistics / Actuarial Sciences or equivalent
2.Proven track record in direct / database /one-to-one marketing
3.Minimum 4 years working experience
4.Relevant experience in Consumer Marketing preferably Subscription based Service Industry
5.Experience in analytics with a focus on campaign tracking & management
6.Experience in call center/telemarketing related environment
7.Basic knowledge in customer analytics and profiling
Interested applicants are invited to apply online with latest updated CV.
Sorry, this position is closed for application.
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