Position Title
SAVP, Head of Business Strategy and Marketing
All Asia Broadcast Centre
Date Posted
Friday, June 29, 2012
Application Deadline
Sunday, July 29, 2012


The main objectives of the position are: ??Strategic planning - overall business and growth strategy, assessing the strategic & financial viability of all strategic initiatives, building a business case/plan for each strategic initiative, establishment and monitoring of KPIs and implementation of key initiatives ??Business development ?? Understanding of the market/industry, identify and analyse opportunities, identify and develop partnerships, alliances and synergies as well as the explore viability of new products and services, development and management of industry, customer and stakeholder relationships ??Marketing ?? Develop and execute brand, marketing, communication, promotional and trade strategies, market research ??Financials ?? P&L and relevant budget management ??Overall business and growth strategy including assessing the strategic & financial viability of all strategic initiatives ??Building a business case for each strategic initiative ??Key business process improvements ??Establishment and monitoring of KPIs including implementation of key initiatives ??Market intelligence: Gathering intelligence, undertaking market research, analysing and drawing conclusions on market and industry data/trends ??Develop and monitor execution of brand, marketing, communication, promotional and trade strategies ??Financials ?? P&L and relevant budget management ??Succession planning ??Identify skills gaps & develop training plans to fill gap for company, business, team and self ??Compliance with Astro??s corporate policies and regulatory requirements pertaining to content, broadcasting, digital media, advertising and all other relevant areas.

??University degree (Honours) ??A minimum of 7 years of work experience in the news, broadcast and/or multimedia industries ??Good networking base ??Experience in managing a team ??Strong appreciation of news editorial and content ??Bi-lingual in BM and English ??Analytical and problem solving skills ??Negotiation & influencing skills ??Presentation and communication skills ??Networking skills ??Knowledge of Microsoft word, excel and powerpoint

Sorry, this position is closed for application.

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