Position Title
AVP, Marketing (Astro Awani)
Location
All Asia Broadcast Centre
Date Posted
Saturday, June 30, 2012
Application Deadline
Monday, July 30, 2012

Responsibilities

The main objectives of the position are: ??Design, implement, and facilitate the marketing plan for the company. oDevelop and execute brand, marketing, communication, promotional and trade strategies ??Consumer research & Market intelligence oUnderstand the Astro AWANI viewer, their television habits and what they expect from Astro AWANI oMeasure viewer satisfaction via interactions, surveys and other such primary research oRatings & Competitor Analysis: ??Analyse and present weekly/monthly/quarterly ratings of Astro AWANI ??Weekly/monthly/quarterly competitor analysis ??Develop a simple and comprehensive presentation framework that enables management take decisions ??Advertiser/client research: oIdentify key advertising/market trends in Malaysia, top companies to target oDevelop plans to increase advertiser/client spend Y-o-Y on Astro AWANI oResearch and identify market trends for possible new, non-traditional revenue streams ??Astro Positioning and Values oUnderstands and develops Astro AWANI??s positioning and value system oDevelop longer term brand strategy and architecture in line with business plans oEnsures that all communications of Astro AWANI ?? On TV or otherwise (such as PR, emails, marketing collaterals, etc) are standardised and communicate these brand values ??Support and facilitate development and implementation of section business plans oIdentifying target segment, ratings and marketing budget for new ventures ??Financials ?? Relevant budget management
Requirements

??University degree (Honours) or Masters in Business Administration ??7-10 years of work experience in the news and broadcasting industry, with a proven track record in business expansion and marketing ??Experience in managing a team ??Strong appreciation of news editorial and content ??Experience in the areas of Strategy, Sales & Business Development, Brand Management/Marketing, Finance and/or Planning ??Good networking base ??BI-lingual in BM and English ??Analytical and problem solving skills ??Influencing skills ??Presentation and communication skills ??Networking skills ??Knowledge of Microsoft word, excel and powerpoint



Sorry, this position is closed for application.

Back To Job Listing

ASTRO ALL ASIA NETWORK PLC