Position Title
Associate, Music (GenNext)
Kuala Lumpur
Date Posted
Friday, July 20, 2012
Application Deadline
Friday, August 03, 2012


  • THE JOB :-
  • To formulate marketing plans targeting the Malay music segment and to manage the implementation of marketing strategies to acquire incremental Malay digital and endorsements revenue.
  • To ensure average yield of the artistes in the industry increases year by year from downloads, songs, albums, joint ventures etc.
  • To maximise revenue potential from various artistes under Astro‚Äôs management.
  • To source for various sponsorships and endorsements with proper planning.
  • To analyse, evaluate market scenario and competitive factors. Formulate marketing and communication plans to grow Astro Malay music share in the industry and awareness to achieve the marketing objectives.
  • To liaise with the composers, publishers and artistes on the development and implementation of various music production and marketing strategies and tactics including providing direction on creative, media and in production areas.
  • To develop, recommend and implement aggressive and high profile ground events which are relevant and appealing to the Malay target audience, enabling them to interact and experience Astro artistes, brand and services.
  • To Understanding cause and effect of music and programming selection to ratings, viewership stickiness, chart toppers, YouTube hits and achieving revenue targets
  • Develop, strategize and implement aggressive marketing campaigns through integration of products on other platforms, cross promotions, etc.
  • To build and maintain relationships with media agencies, sponsors, event management companies, publishers, media owners composers, musicians, artistes and content providers.

  • Possess a Degree in any discipline and minimum 2-3 years working experience
  • Having Marketing or Client relationship working experience would be preferable
  • Experience in music industry is added advantage
  • Excellent literacy/writing and presentation skills in English and Bahasa Malaysia
  • Proficient in Microsoft application softwares : Office, Outlook, Word, Excel & PowerPoint
  • Proficient in financial analysis (with impact to business)
  • Good motivational skills
  • Planning and organisation
  • Professional and technical knowledge
  • Innovative thinking
  • High implementation/execution ability
  • Ability to delegate and empower

Interested applicants are invited to apply online with latest
updated CV.

Sorry, this position is closed for application.

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